A big store opening requires an even bigger shoe.
New experiential design and event production for the Vans Grand Opening of their new store at The Grove. For this event to be larger than life, memorable, and authentic to the brand's voice, we partnered with La La Land Kind Cafe for complimentary coffee drinks. The unique to our event waffle drink was created as a nod to Van's famous waffle soles. The iconic lifesize Vans shoe car was brought in for photo moments, or you could chill in the sunshine to sounds by Chulita Vinyl Club. In-store chain stitching encouraged customers to personalize any Vans purchased item. The event resulted in this retail location's highest traffic and sales day.
Agency Producer: Kimmy McAtee Bell / Laura Ternosky
Agency Creative Director: Nathan Bell
Environmental Design Art Direction
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