Every college football player dreams of playing in a top bowl game and championship at the end of the season, and every fan wishes for tickets on the 50-yard line. Win, Lose, Rose, or Peach, it’s a pivotal and unforgettable part of the journey for players and fans. From the tees worn by playoff bound players to the bowl media nights and podium celebrations, these graphics commemorate their accomplishments and all the moments leading up to the 2022-2023 College Football Championship. New work included custom illustrations, patterns, logotype variations, color & type direction, copywriting, and layouts that embodied the city where the game was hosted and celebrated college football’s rich history.
Agency Creative Direction: Nathan Bell
Agency Design, Illustration: Ian Stoufer
Copywriters: Nathan Bell, Laura Ternosky
Creative Producer / Account Lead: Kimmy McAtee Bell
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