At Creative Drinking, we love a good party. Especially a house party. When global shoe brand Vans approached us to create the brand identity and art consulting for the 2018 House Parties series we knew it would be a fun series. The 14 show series would mark the sunsetting of the House of Vans in Brooklyn, and showcase acts including Blondie, Interpol, The Dead Milkmen, Suicidal Tendencies, Slowdive, Unknown Mortal Orchestra and Deerhunter.
Creative Drinking created the visual language for the 2018 House of Vans House Parties which included the series brand identity, 17 branded posters with modular variations, patterns, custom typeface and art direction for social, digital, wild postings and marketing materials.
To add on to the series for 2018 Vans had each headlining artist act as a curator, hand-picking all supporting talent and the artist that would create a personalized visual art experience for fans. Creative Drinking worked directly with the headlining artist to curate the visual artist and transform the venue into an immersive, one-of-a-kind art experience for each event. Art experiences included a 60 foot mural by illustrator Jay Howell, a recreation of Smith Street Tattoo with live tattoo sessions with Bert Krak, and a photography exhibition for Blondie’s Chris Stein. We brought Iceage’s stage visuals to life using thousands of feet of rain curtains with Scenographer Christian Friedlander, an interactive photobooth to mark the launch of Interpol's sixth studio album Marauder and created multi-media experiences with artists Mike Zimmerman, Alan Resnick, and others.
Artists worked with included: Floyd A. Davis IV, Mike Zimmerman, Bert Krak, Christian Friedlander, Drew Reynolds, Ivan Seal, Ric Clayton, Chris Stein, Rob Roth, Steak Mtn., Alan Resnick, Jay Howell, Criterion Collection and others.