Vans Checkerboard Day is a global initiative established to champion the power of creative expression worldwide. Creative Drinking Agency was tasked with the creative strategy and production of a public art initiative that would spark conversation around Mental Health. We curated and produced a series of murals with 11 artists across the US, including Detroit, Miami, Chicago, Los Angeles, New York City, and Philadelphia, whose shared purpose was focused on creativity's vital role in helping individuals and communities address mental health and well-being. Alongside the murals, Vans donated over $1M to organizations that support mental wellness because creativity is good for your head.


Creative Strategy
Artist Curation

Marketing Strategy


Blue, purple, black and white checkered mural that reads Positive Mental Health
Penelope Gazin mural with the words A nice place to sit and think painted on the Kid Row rehearsal space building
Todd Francis mural
Kelly Breez mural
Jason Abraham Smith mural in Detroit, MI
Lauren Cat West floral mural
Jay Howell mural in Highland Park, Los Angeles CA
Blue brick wall with presented by Vans spray painted paint can

415 Molino Street #2
Los Angeles, CA 90013

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