LATINX HERITAGE MONTH
For Latinx Heritage Month, Vans teamed up with Latinx creators to bring to life an exploration of culture through their ‘So Much More’ initiative. Showcasing sounds, tastes, and colors of the Latinx experience, these artists share aspects of their culture that have shaped who they are.
Creative Drinking worked to highlight artists from North America for this project and was tasked with curating artists known for their reputations as edgy and compelling groundbreakers and their ability to depict authentic, multi-faceted images of Latinidad.
Press: Hypebeast, Respect, AdAge, Juxtapoz, WWD, Office
“Normas Jamas” by Camilo Medina (COL)
“Piñata of My Dreams” by Elloo (MEX)
CLIENT
Vans
SCOPE
Art Buying
Art Consulting
