JEN STARK FOR HOUSE OF VANS

In collaboration with House of Vans Chicago, CDA produced an immersive art experience using Los Angeles-based artist Jen Stark's visuals to transport guests into Jen's world of psychedelia and sacred geometry to launch her custom-made shoe with Vans.

Jen Stark brought partygoers into her world of psychedelia with a 120 foot immersive animation on the HOV wall that served as a digital mural that morphed and interacted with each visitor's movements. The space also included abstract, multi-layered shapes hung from the ceiling that slowly pulsated, and bloomed with the music, and a fully interactive photo booth.
 

Agency Producer: Kimmy McAtee Bell / Laura Ternosky
Agency Creative Director: Nathan Bell

CLIENT
Vans


SCOPE
Environmental Design
Art Direction
Branding
Production

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Los Angeles, CA 90013

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