For this installation for Vans Snow we transformed a completly empty space into an ice cream shoppe speakeasy with visitors entering the bar via a refrigerator door.
The neon bar sign transitioned from ‘Ice Cream Bar’ to blinking just ‘bar' above the Big Chill faux fridge door entrance once nighttime hit. The records on the wall had custom labels with album art featuring team riders and brand-specific wording. Mixed in with vintage advertisements and found artwork, we incorporated photography from the snowboard team, patina'd to blend in seamlessly. Hand-painted signs created a time-specific atmosphere. The brand identity incorporated both the Vans sidestripe along with a subtle mountain and, of course, Steve Van Doren as the Ice Cream Man.
415 Molino Street #2
Los Angeles, CA 90013
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