CREATED IN COMFY
To tell the ComfyCush Era story, Vans partnered with ten artists, including Geoff McFetridge, for a North American art exhibition tour showcasing one piece of art by each ambassador featuring their idea of comfort.
"Comfort is the reward of creativity, you know?" McFetridge said. "The comfort isn't the process; the process is uncomfortable. Comfort is the reward of taking on challenges. If it was nice the whole time, I'm so suspicious of that, you know what I mean?"
Our role included artist curation, exhibition design, and event concepting and producing.
Artists: Geoff McFetridge, Jay Howell, Claire Milbrath, Andrea Wilkin, Lia Kantrowitz, Daniel Barreto, Valeria Alvarez, Jillian Evelyn, Sam Cros, Colin Sussingham, Sickid.
CLIENT
Vans
SCOPE
Art Curation
Production
Exhibition Design
Producing
