When approached to share the stories of the members of Centura Health, the largest health care ecosystem across Colorado and western Kansas, we knew there would be some kleenex needed. Building a community around sharing the mission of first responders, oncology nurses who battled cancer themselves, and therapy dog trainers the campaign “Our Incredible Mission” had the goal of revitalizing the brand and clarify what makes Centura unique as a health organization.
CLIENT
Centura Health
SCOPE
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