For the Vans Customization Program, Creative Drinking produced how-to videos, in-store experiences, and social with local artists in key cities to demonstrate how to customize Vans. We had so much fun playing around with animation, design, and each artist's unique take on the classic white shoe.
The project turned anyone into an artist by enlisting local creatives to inspire shoppers into transforming Vans and making something uniquely their own. As Chicago-based artist David Heo states, "If you don't consider yourself a painter, consider yourself one."
Artists included: Camilo Medina, David Heo, Elloo, Noah Humes, and O.J. Hays.
Agency Producer: Kimmy McAtee Bell / Laura Ternosky
Agency Creative Director: Nathan Bell
Agency Animator: Ian Stoufer
Video / Editing: Jesse Lirola
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